meuveryone / Services / Paid media
Paid media
Advertising measured in customers, not clicks.
We plan, launch and optimise campaigns on Google, Meta, TikTok and ChatGPT Ads: audiences, ads, tracking and continuous optimisation so every dollar turns into customers.
IllustrativeLooking for a nearby spa this weekend
Google AdsMeta AdsTikTok AdsChatGPT AdsWe pick where your customer is
Business ManagerYour brand
Facebook
InstagramTikTok
YouTube
GoogleKalma SpaSponsoredUnwind in 60 min
BookAdKalma Spa · Massages in Miraflores
Book online today. WhatsApp support.
@kalmaspaFictional brand
● Live● Live● Live● LiveIllustrative figures · GA4 · Tag Manager
1 · Potential customer
Who it’s for
- Companies already spending on ads that cannot tell which campaign brings customers.
- Service businesses that need a steady flow of enquiries, bookings or quotes.
- Brands launching an offer that need results in weeks, not months.
What’s included
Everything you need, in one team.
- 01
Google Ads
Search, Performance Max, Display and YouTube structured by search intent.
- 02
Meta Ads
Facebook and Instagram: prospecting, retargeting and instant forms.
- 03
TikTok Ads
Vertical-format campaigns for reach and demand generation.
- 04
ChatGPT Ads
Presence in the new conversational channel, subject to platform availability in your market.
- 05
Tracking
GA4, Google Tag Manager, pixels and server-side conversions.
- 06
Audiences & retargeting
Intent segments, customer lists, lookalikes and stage-based retargeting.
- 07
Reporting
Clear monthly report: spend, leads, cost per result and next steps.
- 08
CRO & A/B testing
Tests on ads, offers and landing pages to lower the cost per customer.
Transparent investment
Media spend is separate and you pay it directly to each platform (Google, Meta, TikTok or ChatGPT Ads) with your own card, as daily, weekly or monthly budgets. We recommend how much and where to invest, and you keep full control of the spend.
Process
How we work, step by step.
- 3 days – 1 week
Diagnosis
Professional diagnosis of accounts, offer, landing page and tracking. We set the target cost per customer.
- Month 1
Setup & launch
Conversions, audiences and campaigns per channel launched with a controlled budget.
- Month 2
Optimisation
Weekly bid, audience and ad tweaks; first A/B tests.
- Month 3
Scale & plan
More budget where data confirms it, quarterly report and next-cycle plan.
Deliverables
What you get.
- Account and tracking audit
- Media plan per channel
- Campaigns set up in your own accounts
- Audiences and retargeting configured
- Ad A/B test plan
- Monthly report and review call
Ideal complement
Your ads perform better with a CRM.
Ads perform better with a CRM that centralises leads, runs email marketing and sales funnels, and shows you the full pipeline.
- Centralise leads from every campaign
- Email marketing and sales funnels
- Pipeline with every deal’s status
GoHighLevel
FAQ
Questions about paid media.
How much should I spend on ads?
It depends on your industry’s cost per customer and your goal; we set it together in the diagnosis. That media budget is separate from our service: you pay it directly to Google, Meta, TikTok or ChatGPT Ads, per day, week or month, and you can start with a prudent amount and scale when the numbers justify it.
Do I own the ad accounts?
Yes. Campaigns run in accounts under your name; you keep the history, data and access.
When will I see results?
We work in plans of about 3 months: month one is setup and launch, month two is optimisation and month three is scaling with enough data.
Does it include a CRM?
No, this service covers ad platforms only. If you want to centralise leads, the CRM is its ideal complement and is hired separately.
Do I need to be on every channel?
No. We recommend the channels where your customer is and start with the one with the best cost-to-result ratio.
Combine it
Performs better connected.
Professional diagnosis · 3 days to 1 week